About Pischke Motors of La Crosse

    Pischke Motors of La Crosse is a family-owned and operated Chrysler, Dodge, Jeep, and Ram dealership located at 434 4th St S, La Crosse, Wisconsin. We have been serving drivers in La Crosse, Winona, Onalaska, Houston, and the surrounding tri-state area since February 1920 — making us one of the longest-standing automotive dealerships in western Wisconsin.

    
    Our History

    Pischke Motors first opened its doors in downtown West Salem, WI in 1920. Over the next century, the dealership grew alongside the communities it served. In 1991, we expanded to our Highway 16 location to better meet the needs of our growing customer base. By 2005, we became the first authorized BusinessLink dealer in the tri-state area — a designation that reflects our commitment to commercial vehicle customers across Wisconsin, Minnesota, and Iowa.

    In October 2008, we acquired the former Eversole/Lithia dealership in downtown La Crosse, establishing Pischke Motors of La Crosse and the Pischke Collision Center. In August 2009, we added the Nissan franchise, further expanding the vehicles and services available to our customers.

    Today, Pischke Motors of La Crosse operates across more than four generations of family ownership — a track record built on trust, transparency, and genuine care for every customer who walks through our doors.

    
    
    What We Offer

    New Vehicle SalesWe carry a full lineup of new Chrysler, Dodge, Jeep, and Ram vehicles, including the Jeep Grand Cherokee, Jeep Wrangler, Ram 1500, Ram 2500, Ram 3500, Dodge Charger, Dodge Durango, Chrysler Pacifica, and more. Our sales team works with every customer to find the right vehicle at the right price — no pressure, no hidden fees.

    Pre-Owned VehiclesOur used inventory is thoroughly inspected by our certified technicians before going on the lot. We carry pre-owned vehicles across all price ranges, including options under $10,000, making quality transportation accessible for nearly any budget.

    FinancingOur Finance Center offers flexible auto loan and lease options for buyers at every credit level. We provide pre-qualification with no Social Security number required and no impact to your credit score — so you can explore your options with confidence.

    Award-Winning ServiceOur Mopar certified service department handles everything from routine oil changes and tire rotations to complex repairs. We use genuine OEM parts and stand behind every job we do. Whether you purchased your vehicle from us or elsewhere, our service team is here for you.

    Collision RepairThe Pischke Collision Center provides comprehensive collision repair services, from minor dents to major structural damage. We work directly with insurance companies and offer rental vehicles to keep you moving while your car is being repaired.

    
    
    Our Commitment to the Community

    At Pischke Motors of La Crosse, giving back is part of who we are. We are a proud drop-off location for Rawhide Vehicle Donations, which supports Wisconsin’s at-risk youth through donated vehicles. We also take our environmental responsibility seriously — our facility is heated using recycled oil from our own oil changes, we recycle metal, and we accept used batteries to keep them out of landfills.