About Pischke Motors of La Crosse

     In order to understand what makes our dealership special, we believe you should know a little bit about our roots and our history in the La Crosse and West Salem area. Pischke Motors first opened its doors in February 1920, in downtown West Salem, WI.

     We expanded and moved to our Hwy 16 location in 1991, and we became the first authorized BusinessLink dealer in the tri-state area in 2005. In October 2008, we acquired the former Eversole/Lithia dealership in downtown La Crosse, adding Pischke Motors of La Crosse and the Pischke Collision Center to our group. In August 2009, we acquired the Nissan Franchise, and added Pischke Motors Nissan. 

     Family owned and operated since its inception, we credit our loyal customers for our continued success. What makes our customers loyal? Our dedication to them, backed by our highly skilled individuals ready to provide their very best.

     We not only sell high quality new and pre-owned Chrysler, Dodge, Jeep and RAM vehicles, but our Finance Center can help you find which payments options are the best for you. The expert technicians at our Service Center will effectively repair your Chrysler, Dodge, Jeep or RAM, and you can get genuine OEM parts at our Parts Center. We credit our continued success to our loyal customers, who keep coming back due to our dedication to them. At our La Crosse dealership we have a full team of highly skilled individuals who are ready to provide their very best for you. We serve Winona, Onalaska, Houston, and all surrounding areas so if you're in the area come check out all we have to offer here at Pischke Motors of La Crosse today! 


Pischke Motors of La Crosse, Inc.

434 4th St S
Directions La Crosse, WI 54601-4017

  • Sales: (608) 519-4686
  • Service: (608) 519-4386
  • Parts: (608) 519-4704

Sales Hours

  • Monday 8:30 am - 8:00 pm
  • Tuesday 8:30 am - 6:00 pm
  • Wednesday 8:30 am - 6:00 pm
  • Thursday 8:30 am - 8:00 pm
  • Friday 8:30 am - 6:00 pm
  • Saturday 8:30 am - 5:00 pm
  • Sunday Closed
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